Perfumers Emilie (Bevierre) Coppermann and David Apel
MAIN ACCORDS: Fresh spicy, Aromatic, Vodka, Woody, Green, Animalic
Top Notes: Gin Tonic, Ginger, Black Pepper, Passion Fruit
Heart Notes: Chilled Vodka Zubrowska, Caviar Lime, Hot Ginger
Base notes: King Wood, Leather, Amber Extreme
212 VIP MEN was launched a year after the female version and was run by the same slogans: “Are you on the list?” and “This is a private party.” The fragrance reflects the style and attitude of the New York party animal ‘elite’, a perfect nightlife scent for the fun, charismatic and stylish man who awakens lust and envy in others.
This is an oriental woody fragrance – an explosive cocktail of vodka, passion fruit, frozen mint, ginger, black pepper, lime caviar, leather, spices, amber and king wood. Smooth slightly sweet aquatic with a bit of spice.
The face of the campaign is Jon Kortajarena.